Hello! First of all，thank you, Mr. Lan, for your nice introduction and it was also a nice introduction by Mr. Zhong, Executive Vice Governor.
It is truly a great pleasure to be here and it’s inspiring to talk on the theme of Social Responsibility. It is also inspiring to lead Ericsson. And the fact that the, yes, and the fact that providing mobile telephoning to the world is … I think there are few products that has been invented that has meant so much to people as the mobile phone. It’s fascinating to think about China today with 380 million people have their own phone and we can communicate in a better way. And, anyway, it is a great pleasure to be here, I’m very glad to be invited. For me it’s a great opportunity to share with you our Ericsson’s views on the importance and experience of Corporate Social Responsibility. In recent years, and I would say, due to increasing economic globalization and liberalization, the pressing environmental issues, and a number of serious corporate failures, people are changing their view of the role of corporations in our society.
Traditionally, the role of corporations has been understood primarily in economic terms. Now increasingly, stakeholders, like shareholders, investors, communities, regulators, employees, and customers, are looking into corporate responsibility in a much broader perspective. And it includes not only economic performance, but also social and environmental performance factors, such as business ethics, corporate governance, environmental policies, corporate contributions, community development, and also workplace issues.
The concept of Corporate Social Responsibility has now been adopted to describe an organization’s overall commitment of meeting the stakeholders’ expectations of economical, environmental, social and governance performance.
We at Ericsson, we strongly believe that a company to be accountable needs to have three kinds of responsibility: economic prosperity, social and also governance performance and three kinds of responsibility: economic prosperity, environmental quality and social equity.
We manage our CSR, as we call it, activities through a cross-functional competence network from relevant parts of the organization. This enables us not only to secure a focus for expertise globally, but also facilitate cooperation on common themes across the entire Ericsson.
We are one of the first companies to endorse the United Nations Global Compact and have incorporated the 10 principles into our daily operations.
Here, I’d like to talk about two of our focuses in the implementation of CSR: one is Corporate Governance from a management point of view; and the other is Corporate Culture from employees’ commitment perspective.
In the business sectors, the traditional governance model positions management as accountable solely to investors and its, and shareholders. But now more and more companies accept that shareholders, that stakeholders, other than shareholders, have an ownership interest in the corporation.
A company must therefore include accountability to the full range of stakeholders. The idea is the foundation of CSR and provides the link between CSR and corporate governance.
Ericsson’s relevant stakeholders comprise a broad and diverse group of interests.
We believe that stakeholder engagement is fundamental to the way we operate as part of a larger community and also essential for us in promoting and supporting sustainable development.
To engage our stakeholders, we adopt a number of approaches for communications and for interactions:
We take an active role in public forums in areas related to our operations and activities such as regulatory issues and standardization;
Secondly, our management at all levels regularly briefs employees on our performance and results and plans;
Thirdly, we also regularly inform investors, financial analysts, industry analysts, media of our performance, our prospects and our strategies;
And finally, the annual general shareholders’ meeting gives shareholders the opportunities to raise questions regarding the development of the company.
We see that corporate governance and CSR are key determinants of a corporation’s relationships with the world.
In Ericsson, we have integrated CSR as a key element in our core values and our ways of working.
Our ways of working are based on a set of core values and principles. These are three and they are Professionalism, Respect and Perseverance. These values define our corporate culture and they have been shared among the employees for now more than 15 years.
While our values direct our personal behavior, our guiding principles frame the way that we do business. In 2004, every employee, every of our 54,000 employees, received the Code of Business Ethics to read and to sign.
Being present in 140 countries, we are committed ourselves, as a responsible member of a global society, to supporting the needs of local communities. We encourage and we empower our employees to make a positive contribution to society and the communities where we work and we live. Their contributions are many of kind, determined by our employees according to the local needs.
There are a number of business benefits for a company to be engaged in CSR activities and I believe this is very important.
The benefit can be found in relation to building good corporate reputation and enhancing branding image. In some circumstances, reputation as a good citizen may help a company to build good relationships with various stakeholders and also to attract good employees.
Secondly, there is a growing trend in the investment community to use environmental and social performance factors to evaluate a company’s suitability for investment. In Europe, this trend is supported by the creation of the new financial indices, such as Dow Jones Sustainable Index, which publicly rank major international companies according to their environmental and social performance. For example, in the latest review of CSR leadership by Dow Jones Sustainable Indices, Ericsson has taken the position as the Super Sector Leader within the Technology Sector.
Thirdly, CSR programs will also contribute to increased employees’ morale and motivation and these, in turn, translate into greater productivity. There is a growing evidence that companies with strong CSR commitments often find it easier to recruit and retain high quality employees. CSR appears to be growing in importance as a factor that influence individual choices of where to work.
Fourthly, it improves a company’s competitiveness and market positioning. More and more companies come to realize that their investment in CSR pays off in improved access to market, including customer loyalty, security in existing markets and attractiveness in new markets.
So in conclusion, I would like to say that CSR is gaining momentum in recent years, but there are of course new challenges ahead. It is vitally important for a company management to understand the necessity to drive CSR as part of its business performance.
On the other hand, the integration of CSR into the corporate values will help us to get the collective force of individual strength for our company to sustainable development, not only the company, but also for the society as a whole.
Thank you very much for your attention. Thank you!
(Full text of the remarks by Carl-Henric Svanberg, President of Ericsson Corporation at the Enterprise Forum of the 2005 International Consultative Conference on the Future Economic Development of Guangdong Province on November 18, 2005, as transcribed)
参考译文：
大家好，首先，感谢蓝先生友好的介绍，也谢谢钟常务副省长友好的介绍。
我很荣幸来到这里，讨论社会责任这一令人鼓舞的话题。领导爱立信公司也是令人鼓舞的。向世界提供移动通信——我认为在人类的发明中，很少有像移动电话这样对人们意义重大的。这是非常激动人心的事实——中国现在有3亿8000万人拥有自己的手机，我们可以以更好的方式进行交流。总之，来到这里我深感荣幸，能够被邀请我非常高兴。对我来说，这是一个很好的机会，跟大家交流一下爱立信公司在企业社会责任重要性方面的观点和我们的经验。近年来，由于经济全球化和自由化的发展，以及日益紧迫的环境问题和一些企业的失败等，人们日益改变着他们对于企业在社会中角色的看法。
传统上企业的角色首先是从经济方面来界定的。现在越来越多的利益相关者，比如股东、投资者、社区、监管者、雇员和顾客等，他们都以更开阔的视角来看待企业责任。企业责任不仅包括企业在经济方面承担的责任，更包括其对社会和环境所负的责任，比如商业道德、公司治理、环境政策、企业贡献、社区发展和工作场所问题。
企业社会责任的概念现在被用来描述企业所作出的整体承诺，这些承诺用来满足利益相关者对企业在经济、环境、社会和治理方面的期望。
我们爱立信坚定地认为一个负责任的公司需要承担三种责任：经济繁荣、社会和治理表现；承担三种责任：经济繁荣、环境质量和社会公平。
我们管理所谓的企业社会责任活动，是通过一个由公司相关人员组成、跨越部门职能的网络来进行的。这使得我们不仅能在全球稳固专业重点，而且在整个爱立信公司中促进在共同主题上的合作。
我们是最早支持联合国全球盟约的公司之一，已经将10条原则融入到我们的日常运作当中。
在此，我想谈一下我们在实施企业社会责任过程中的两个焦点：一是基于管理角度的公司治理；二是基于雇员义务角度的企业文化。
在商业领域，传统的治理模式认为管理层只需向投资者和股东负责。但是现在越来越多的公司开始认为所有的利益相关者，不仅仅是股东，对企业拥有所有者权益。
所以一个企业必须对其所有利益相关者负责。这一观点是企业社会责任的基础，也是企业社会责任和公司治理的关系之所在。
爱立信的利益相关者包括范围广泛而多样的利益群体。
我们认为吸引利益相关者参与是我们作为社区一员工作的基础。同样，它对于我们促进和支持可持续发展来说也是至关重要的。
为使我们的利益相关者参与进来，我们采取了一些方法来促进沟通和互动。
我们积极举行公共论坛，范围涉及我们的经营活动，如管理问题和标准化问题；
第二，我们各层次的管理人员定期向雇员通报我们的效益、成果和计划；
第三，我们还定期向投资者、金融分析家、产业分析家和媒体通报我们的效益、前景和战略；
最后，年度股东大会给股东提供机会就公司的发展提出问题。
我们认为公司治理和企业社会责任是主要的决定因素，决定着一个公司与社会的关系。
在爱立信公司，我们已经将企业社会责任整合为我们的核心价值观和工作方式的一个重要组成部分。
我们的工作方式是建立在一套核心价值观和原则之上的，主要有三个，它们是：专业进取、尊爱至诚、锲而不舍。这些价值观决定了我们的企业文化，被我们的员工所信奉至今已超过15年了。
我们的价值观指引我们个人的行为，我们的指导原则确定我们的商业做法。2004年，每一名员工，我们54000名员工中的每一名员工都阅读和签署了商业道德准则。
爱立信在140个国家有分支机构，作为国际社会一名负责任的成员，我们致力于满足当地社区的需要。我们鼓励并授权员工为社会及其工作生活的社区作出积极贡献。这些贡献是多种多样的，由员工根据当地的需要来决定。
企业开展企业社会责任活动可以产生一系列的商业效益，我认为这是非常重要的。
商业效益可以表现在树立良好的公司声誉，提升品牌形象。在某些情况下，好公民的声
誉可以帮助企业与各个利益相关者建立良好的关系，还可以吸引好的雇员。
第二，投资者越来越多地使用环境和社会因素来评估企业是否适于投资。在
欧洲，一些新的金融指数的创立加强了这种趋势，比如道琼斯可持续性指数，它公开对国际主要的大公司进行排名，其根据是这些公司的环境和社会效益。举个例子，在最近的企业社会责任领导力评价中，根据道琼斯可持续性指数，爱立信在技术领域居于顶尖领导者地位。
第三，企业社会责任项目有助于提高员工士气和动力，这反过来又会转变成更大的生产力。越来越多的证据表明，企业社会责任强的公司通常更容易吸引并留住优秀员工。企业社会责任成为越来越重要的因素，影响个人的就业选择。
第四，企业社会责任提高企业的竞争力和市场定位。越来越多的企业开始认识到他们在企业社会责任上
的投资通过市场效益的提高得以偿付，这些提高表现在客户忠诚度的提升、现有市场地位的稳固和在新市场上的吸引力。
总而言之，我想说的是，近几年来企业社会责任发展迅猛，但是当然前面还有新的挑战。至关重要的是一个公司要认识到将企业社会责任作为其商业运作一部分的必要性。
另一方面，企业社会责任融入企业价值观将帮助我们把个人的力量汇集成合力来实现可持续发展，不仅仅是企业的可持续发展，而是整个社会的可持续发展。
谢谢大家，谢谢！
（2005年11月18日，爱立信公司总裁思文凯在2005广东经济发展国际咨询会企业论坛上的讲话，全文，根据录音材料整理）
